According to Geek Wire, the average American spends 162 minutes on their phone every day and 86% of that time is spent on mobile apps. This makes the move towards mobile apps a good choice for companies. Having an app creates a direct line of communication between customers and businesses, increases engagement, and even increases consumer loyalty.
There are even more subtle benefits to the move as well. For example, even if a user doesn’t open your app on their phone, they’re still seeing your logo every day. This greatly increases brand awareness.
However, when it comes down to creating an app, things can get tricky if you aren’t well-versed in programming. That’s why many companies turn to a mobile apps company for getting assistance in creating their own app. Before making your final decision on who to work with, though, here are some things you need to know.
Look at Their Previous Work
Any company you work with, app development or otherwise, should be able to show you proof that they do their job well. Are there apps on the app store you can try out yourself? Do their apps have user ratings that you can evaluate? You shouldn’t work with a company if there’s no evidence of their previous work. Without that, you’re hiring a company whose capabilities you’re completely unaware of. Quality companies will have a portfolio for clients to peruse before making a final decision.
Consider End-to-End App Development
If you aren’t sure how to create or handle an app’s upkeep, it’s a good idea to look for a mobile app company that offers end-to-end creation and development. This means that the company will help you through the whole process from strategy and design and, oftentimes, even help with marketing and maintenance after the launch of the app.
Even if you’re working with a mobile app development company on development alone, they should still input creative ideas along the way. In other words, instead of simply doing what they’re told, a development company should provide expertise as to how to enhance the ideas you have and make them come to life profitably. A good development company should help you create something unique and effective rather than just covering the basics that you need. If you’ve never built an app before, these creative suggestions from an expert can greatly improve the end product.
Ask Plenty of Questions
One of the most surefire ways to get an idea of how a company communicates with its clients is to communicate with them before hiring them on. Starting off by asking them questions about their company or what they think they could do with your idea gives you an idea of who you’re working with. Additionally, you should ask questions about their approach to problem-solving and how they offer quality to their clients. In this discussion, they should ask questions about your company and specifically what you want your app to be like.
If this first level of communication goes smoothly, that’s a good sign. If you find that there is a lot of miscommunication or responses from the company, it takes a long time, it’s not a great sign of how communication will go during the project.
Make Sure They Put a Large Focus On Security
In early 2016, CBS News reported on a survey about data privacy concerns among Americans. By this survey, Americans reported that they were more concerned about the status of their online privacy than the loss of their personal income by an impressive 11% difference.
This boils down to the fact that you need to work with a mobile app company that focuses on security just as much as every other part of the development process. Almost every mobile app company you talk to will tell you they put security on a pedestal but to ensure that this is truly the case, it’s best to ask for the details. Some of the most common and effective measures that development companies include are malware programs, user authentication processes, device authentication, and insecure data storage.
When you’re choosing a mobile app development company, you need to make sure that they’re going to give you an effective and profitable end product. This means you need to look at the portfolios of the companies you’re considering working with. You should also ask plenty of questions regarding their approach to app development, how they provide data security, and how they would make your idea stand out on the app store. All in all, you want to look around for an app development company that will work with you towards the best possible end result rather than simply working for you without any professional input.